Salad
Established in 2002, “Salad” offers a range of feminine ready-to-wear, aims to create a
style that is dynamic and true to oneself. The brand concept of this label follows the
example of the western style healthy food – SALAD. Choose different ingredients to
create a salad of your choice – like the way that customers mix and match their outfits
to create their unique style.
Brand outlook
The décor of Salad store uses natural luxury as a theme
to illustrate the unique, youthful and individualistic attitudes of the brand.
Unfinished wood flooring and display units contrast with the metal display shelving to
provide an illusion between the soft and tough. Showcasing an opulent side of Salad,
each store also has a crystal chandelier to create a delicate and comfortable shopping
environment. Even though lavishness and natural comfort does not usually match together,
they both work miraculously well at balancing different spatial elements. This gives
Salad uniqueness, as well as, illustrating the special fashionable attraction of the
brand.